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Monday, 7 February 2011

Androgyny

Sexual ambiguity makes this type of styling work, it makes it easier to sell products as it doesn't fix a gender market. Personally I love it,  I love how masculine style can adapt to femininity, I particularly like how in society it reflects sexuality and therefore image dictates personality, wether true or not it gives persona and designers often play on this.
For example:
Denis Gagnon a canadian designer focuses on minimalist approaches rather than detailed clothing which we often associate with female clothing. This gives us the androgynous look.

Most designers bulk their clothes out, they loose the figure fitting hemlines and they chuck the fussy detail to give a more masculine approach:


Of course it goes the same way for the opposite sex-

The Rocky Horror picture show is a transgender, provocative film that suggests androgyny through sexuality.


This is probably the most extreme styles of androgyny but it highlights the principles clearly.

I think due to us looking at the Beatles and their early style, it would make sense to use more of a subtle approach and use the styling to make the female appear more feminine. for example Armani make a very good statement putting a woman in one of their male suits and styling her to look more androgynous but keeping her feminine looks by long eyelashes and sleeked hair.



T x

Sunday, 6 February 2011

strike a pose..

here are several images i have collected which are inspiration for poses during the shoot. They are strong, solid poses which look extremely quirky and masculine and represent the style we want to achieve. All are similar in that they revolve around the legs apart, hands on hips look. This instantly communicates authority and status which is becoming more common and noticed in women generally and especially celebrity role models in the lime light e.g beyonce, lady gaga, rihanna who are proving that women can be in control.

Hayley x
Found these images by popular fashion photographer Rankin. I thought they were similar in styling to what we want to achieve on the shoot tomorrow!

Hayley x

Saturday, 5 February 2011

Annie Lennox



 


Annie lennox is a huge style icon and she tends to strongly follow the androgynous trend. she is often pictured in suits with a tie supporting short hair and a very masculine face. I love how masculine her whole look is yet she has very feminine and pretty eyes which add the feminine edge. I love the short hairstyle and how she enhances her feminine facial features to create a 'pretty' masculine style. I feel this is something we need to portray in our next photo shoot to keep it look editorial and high fashion.
Ax


Friday, 4 February 2011


I began to look into music which involves role reversal and shows women acting and dressing like men. Artists today still use this idea to visualise there feelings upon equalisation between men and women. I love the styling used in these videos as it uses this 'Androgynous' style to portray the transition. I like the way they act and dance like men and create a perfect male scenario.
Ax 

Androgynous Editorials

Androgynous Fashion AdsAndrogynous Chic Suits
fashion magazine january 2011fashion magazine january 2011
fashion magazine january 2011
vogue turkey novembermario torres




            vogue turkey november  

I started to research editorial shoots which have already been done using an Androgynous trend, I really like the sleek hair and bare faced look. Also I found that most of them used a 'suited' style with shirts and ties. However they all seemed to add a twist, with skinny fit trousers or unfastened dickey bow, which I really like as it seems to add a more fitted effect which shows off a women's figure. Also I noticed that the models seem to be posing in very masculine ways which looks really effective.
Ax

Styling Ideas- Androgynous.







After styling the first in 1960's style suits, which proved to look very sleek and retro, I started to look into women that wear suits and found a trend names 'Androgynous'. This seemed to be women that dress similar to men, wearing things that are typically designed as menswear, however I find that it works really well and I love the idea of using female models in our second shoot using this 'Androgynous' trend.


 
Many designers are still using this style for their women's wear collections, I find it gives a really empowering effect for women and using this in the context of our project could represent the change in women through the 1960's. They started to become more equal and the dress sense between men and women seem to become a blur, starting with the 'teddy boys' which influence 'teddy girls'.






Here's an image I found of Teddy Girls in the 1960's, they began to challenge their typical dress expectations and began to take influence from the underground society and began to explore their sexual freedom. I love the oversized blazers and casual shirts along with the straight cropped trousers.  


Ax