Military Trend.

The main style trend on the album cover is military, which also links in with the name of the album (Sgt. Pepper..) and the reasoning behind that. Military always seems to influence the fashion industry every year in some way, whether its colour of detail. Military green has been noted to be one of the biggest colours of the year. I researched on WGSN and found a 1940's post war trend which was inspired by the change in womens fashion, during and after the war. Women became more acceptable in trousers and working a 'mans' job which involved them wearing overalls and baggy clothes, this has inspired many trends over the years and especially urban fashion. After looking more into the military trend I noticed footwear is a big aspect of the overall look, black lace-up boots have become an essential for the military-esque look. However, I found that red is going to take a big role in the military trend this season, especially in accessories and footwear, I think this gives a great clash and hads a powerful, but feminine touch.

I aslo started to research into fashion photography and ideas that have been used involving the military theme. I really like these images as they seem very powerful and the lighting is strong and defined. The subtle hints of military seem to work better than trying to create a replica of the war, the accessories tell the story and give off the right vibe without overpowering the images.

I also looked into music videos and how the artists of today still use the military trend to express a certain feeling they are portraying. These two videos influenced the fashion industry at the time and brought the military trend back into fashion. Rihanna's 'Hard' video tends to take the military styling back to basics, with original colours and style, however, Cheryl Cole's 'Fight for this love' creates a more unique twist to the trend and as mentioned above brings colour to the mix.